PMMG.
Preferred Media Music Group (PMMG) logo

Where Every Voice Finds a Home

Motto · All our help comes from the Most High
Gospel  /  R&B & Soul  /  Hip-Hop

Our Aim

A home for the gifted

Preferred Media Music Group exists to give creatives a place to develop, record and become the best version of themselves, especially those who have no home and no label. We aim to produce Gospel, R&B/Soul and Hip-Hop of the highest quality, and to build careers that last.

Our Pledge

Our word to every artist

  • Our doors stay open to every creative who needs a home or a hand with a project.
  • We deal honestly, and we protect the music and the people who make it.
  • We turn out the best work possible, every song, every time.
  • We give all the glory to the Most High.

The Catalog

Listen

Demo Lab

Grade your track

Upload a song to hear it and get a technical score. The Demo Lab compares your mix with typical commercial Gospel, R&B/Soul and Hip-Hop releases: loudness, peaks, punch, low end, brightness and stereo width. Your file stays on your device. Nothing is uploaded to us.

Scores measure the technical side of a mix against reference ranges for each genre. They don't judge the song, the voice or the message. That part is for the ears.

Who We Are

A Statement from the President

From a children's choir in Selma to the barbershop ciphers of New York and Portland: how Preferred Media Music Group came to be.

Selma, ALAge four · Temple Gate SDA

After seeing my cousins singing on stage at age four at MV (Missionary Volunteers), I was so compelled that I asked my late mother, Quincia E. Fulford, if I could sing in the choir too. My mother asked Tim (Timothy), the choir director, if it was OK for me to sing with the choir. He almost immediately said no… I was so upset I began to cry. My crying upset my mother, and she wasn't having it. I remember singing in the choir at age four. That led to me singing solos early on at other churches.

In the summer of 1975, Camp Meeting for the South Central Conference of the Seventh-day Adventist North American Division was held in the Ashby Auditorium at Oakwood College, now Oakwood University. That afternoon, after singing praises to God with our choir from Temple Gate Seventh-day Adventist Church of Selma, Alabama, I was struck by a car that almost killed me.

Beacon, NYIBM East Fishkill years

Moving to Beacon, New York, when my father was hired at IBM East Fishkill, came with even greater challenges. I wanted to sing, but not with my Pops at the time. I didn't know it then, but he, Pastor Dave Fulford Jr., and my uncle Solomon Rhodes were in a gospel quartet together. That's actually how he met my mother. Anyway, my singing Pops had my elder brothers Timothy (Timmy) and Dave III and me singing “Let the Church Roll On” whenever there was no other special music. Shy and bashful at the time, I did what was asked of me.

Looking back, we always had music on that '70s component set. Not only did it provide good music for listening to the latest hits, but the records did well as Frisbees too. By age eight, I grew sick of choirs and choir directors leaving. Meanwhile, I enjoyed a plethora of secular music I wasn't supposed to listen to. I was drawn to it: Stevie Wonder, The Jackson 5, Michael Jackson, Prince, New Edition, BBD, and Johnny Gill, who took my spot after Bobby Brown left New Edition… but I forgive him. My parents were not having it. My siblings actually had my late mother thinking I was Wanya Morris from Boyz II Men for a hot second.

I played in the band at Rombout Junior High School, cutting up with Darnell Robinson and getting the band and the choir hyped… We enjoyed creating our “Little Fame” moments in time. We were both hardheaded, and even after being asked to stop playing… we did, for a moment, but gave each other the look and got right back to it. I think we were the cause of Mr. Bazelles retiring, and of Tim Negus's headaches and joys, when they really thought about it.

Knoxville, TNHigh school

I took a hiatus from much of it in high school, transitioning to Tennessee after the deaths of my two eldest brothers, the late Bennie Lee Pauldin Jr. and Timothy Michael Pauldin, who were both very instrumental in my being who I am today. After spending time at Farragut High School in Knoxville, Tennessee, I had a love-hate relationship with life.

Back to New YorkHuntsville · Newburgh · Vassar

Coming back to New York, getting love from my Hispanic friends and embracing the hip-hop culture, I realized it was deep down inside of me. I was about to embark on a journey. It wasn't until after totally blowing it at Sabbath School graduation weekend for Oakwood Adventist Academy, after not really rehearsing, that I almost got it.

It would take trying out for and playing in the University of Alabama in Huntsville Wind Ensemble; listening to hip-hop and crossover R&B with Dues/Big Chris at Flavor Beyond Flavor in Newburgh; and listening to mixtapes from one of my clients, DJ Ease, who played on Vassar College radio and at The Mug on the Vassar campus, along with many other mixtapes from some of the hottest DJs in New York: DJ Clue, Silver Surfer, DJ S&S, Doo Wop, Red Alert on KISS FM, Chuck Chillout, and all of the local hometown favorites.

I always knew I had something. Songs just came out naturally, singing to the attitudes of my pissed-off siblings, and to my joy. Just knowing that I got under their skin was good enough for me. I wrote, or attempted to write, my first love song to Latonya Monique Gilchrist. We had a piano in the house… There I figured out the right chords with the perfect melody and thought the song was going to be a hit… She replied, “Oh, Clif, that's nice, but I'm not into that!” Yeah! That's probably why I don't know how to play the piano now.

The BarbershopPoughkeepsie, NY · Portland, OR

Working in the barbershop as a master barber in Poughkeepsie, New York, and in Portland, Oregon, kept me in impromptu ciphers, battles and sing-offs with some of the hottest local names, like Callib and Goldie, who asked me when I wanted to come into the studio and record.

I almost signed a deal during a show at Vassar College, where Wolf Pack and I had our set sabotaged by DJ Frasier, who was actually nice… but sucked in that moment. It caused my man to throw the mic. Afterward, I found myself with Minister Fred II and the Stric'ly Jesus Camp. I didn't think gospel hip-hop had a place in my life. I learned better. I'm appreciative of my lil' big bro Minister Fred II for being so inspirational over the years. I still need my $800 back, though, Dr. Minister.

PMMGOur doors are open

Nah! Seriously! This is the place where I get a chance to be me, and be free. But it's also a place for those creatives who have no home or label to develop and be the best them. From friendships with Phife Dawg, Chucky Smash, Big Nate, Top Notch, Young Mackn, Tone Capone, Madd Vex, Intense, Alf Diggy, Inch God, Fatman, Madd Drama, The Dark Side, Can't Be Caught and all of the heavy hitters, Mos Def and Kwale, A Tribe Called Quest, Johnny Quest, even Curtis Pilgrim (King Kurt)… I'ma need that bag, bro. I didn't forget!

But yeah! If you're in the area and you need a home, or just some help with a project, our doors are open. We are always willing to work and turn out the best work possible. I strive for perfection as a realist. All my help comes from the Most High: the One, wise and true God, from everlasting to everlasting, who still sits on the throne and does not require stone, wood, or marble hewn out or carved into statues… We here. This drummer gon' always get some. But you can get some too.

Clifton T. Fulford President · Preferred Media Music Group